Dhoni imitates Rajnikanth
Rajnikanth is a Tamil mega-star in India. Mahendra Singh Dhoni is India’s cricket captain. Excellent piece of parody if you are familiar with the cheesiness of Tamil action films or any of Rajnikanth’s films.
The Sixty Million Dollar Man
Steve Nash is the world’s first recycled man: made from waste!
A retro-tastic spoof of the 70s hit show The Six Million Dollar Man.
Viral for shoes, directed by Danny & Ezra. Visual effects by The Mill.
Watch it. (Quicktime)
Flash Video here.
Spotted Spots
Three commercials that make a good use of a bad/wrong idea… Or viceversa?
Watch I Wish.
Watch The Recruit.
Watch Birds.
Discovery Channel: I Love the World
Yes, I do love the world. I am going to save this for a rainy day.
Foam is the New Bravia
In fact, the new “like no other” commercial is for a photo camera rather than HDTV, but here it is…
Watch it. (Flash Video)
Zürich Chamber Orchestra
In the running for Ticklebooth’s Best of 2008. Seeing music as a roller coaster ride is brilliant, the graphics are equally great.
Watch it - via 37 Signals
Prevent It ads
A series of Canadian public service announcements in which people have various fatal accidents that could have been prevented. What is really effective about these ads is that the accidents are incredibly short and violent, the kind to get a reaction out of everyone. The first one is especially troubling.
The Daily Show: Welcome to McCain’s Monsters of Nostalgia Tour
McCain seems to be in love with himself as much as the media. In my opinion, this is a complete waste of time. He needs to be raising money and launching his grassroot networks while Obama & Clinton battle. I am glad he isn’t.
Watch excerpt of The Daily Show
However, his first television ad was unquestionable winner. I doubt there will be any other ad from either side that will work as well as this one.
Watch McCain’s 1st television ad as Republican nominee
Psyop – Adidas – Hu Jia
Beautifully written and directed.
Steve Nash directs his own Nike ad
Well done, more in-depth than most shoe ads. Nash loves soccer and if you didn’t know any better, it would seem he were a star in soccer instead of basketball.
Watch Skate with Me - via Kottke.
DVNO Reel
If I were a FX company, this is what I would like my reel to look like. Yes, it is old but the creative transitions hold up wonderfully.
Watch it - via Mr. Oakhurst.
Tentacle
This powerful PSA for Dunkelziffer demonstrates the unbearable trauma, sexually abused children suffer from.
Directed by The Vikings, of Epuron’s fame.
Watch it. (Flash Video)
Broadcast Standards
IFC hired me to make something for a contest they were having. All they told me was that it had to be about the internet and visually very interesting. They didn’t want any logos or branding. They wanted it to be more of a short film than anything.I decided to make the defining motif be color bars - how they’re employed by TV to reinforce broadcast standards, and how the Internet doesn’t have anything comparable.
I have to wonder what the standards will be for the internet if they do appear. My thoughts: in the next half-decade, the battle between Flash and QT will leave others in the dust in the format war. Content will certainly change, I doubt that virals will be as effective as they are now. Imagine spending your teenage years drowning in virals, it gets old quickly. The next generation of teenagers and twenty-somethings will certainly move onto something else. Not sure about online series’ as well, it can’t be something as distant as current reality television. Personal stuff in a creative way that has some sort of story string feels right.
Russian Ad for Gmail
We see this style everywhere on the internet now, especially from the DIY crowd but this one manages to stand out.
Watch it (via Google Operating System)
Transformation
A spoof of Evolution, that (in)famous Dove ad…
Watch it. (Flash Video)
via Ads of the World
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