Tap Project

Posted by DeK on March 22, 2008.

For World Water Day (March 22) Unicef launched the Tap Project, a campaign that celebrates the clean and accessible drinking water available as an every day privilege to millions, while helping UNICEF provide safe drinking water for children around the world.

Beginning Sunday, March 16 and culminating on March 22, restaurants [in the United States] will invite their customers to pay $1 for the tap water they normally get for free.

This promo for the 2007 Tap Project has been made at Psyop by Laurent B., Mel Tonkin, Zoe, Lutz, Tanya Weiss and Borja Pena.

Duncan’s TV has this year brand new promos if you want: Monsters and Dollar.

Watch it. (MPEG-4)

Filed Under Cool Graphics, The Beauty of Ugliness, Trying Really Hard, Virals

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