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Dunder Mifflin Ad – greatest ad of all time or greatest moment in television history?

Dunder Mifflin Ad - greatest ad of all time or greatest moment in television history? from the Office

Alright, I’ll admit, the title is a lot of hype. With that being said, I loved this segment from The Office! Part of the magic is that if you followed the show for any length of time, you expected the worst but got the opposite.

The ads works brilliantly in two modes: suspension of disbelief featured turned 1) on and 2) off. In the “on” mode, the ad created by the employees of Dunder Mifflin is not only genuine but incredibly creative. In the “off” mode, nothing in this ad is impossible for the amateur filmmakers to create. Everything is achieved in the editing and with, I daresay, an elegant voice-over. In the end, it is a wonderful celebration of the raw creativity that people possess.

Watch it

Comments

2 Responses to “Dunder Mifflin Ad – greatest ad of all time or greatest moment in television history?”

  1. Michael on April 16th, 2008 1:46 pm

    I worked hard on that piece. We just KNEW we could do it better than the corporate wet-blankets. They think they know SO much. THIS is the real Dunder-Mifflin.

  2. Dwight on June 29th, 2008 5:20 pm

    Fact: Best ad ever.