Don’t Call it a Game!

Posted by DeK on September 9, 2007.

With all the money and the effort that Sony, Microsoft (and perhaps Nintendo?) are putting in them, they’ve become the new big thing in the promo industry. (Ok, looks like I’m repeating myself)

On the Microsoft side, we got Halo 3 and Bioshock. The former is being pushed by Neil Blomkamp’s short movies inspired to the series, which are also aimed at supporting his feature film.

WATCH: Halo Combat, pt. I - Arms Race - More stuff

As for Bioshock, which looks like a good reason to update my PC, there are some nice commercials and trailers, realized at Eyeball NYC. (via Lola)

WATCH: Bioshock X06 trailer - 60 sec spot - More stuff

If you follow No Fat Clips!!! you certainly know of Sony’s efforts to push Heveanly Sword as their killer application for the PS3. An animated series by Ben Hibon, a series of making of featurettes, dozens of design studios, music by Nitin Sawhney, dramatic direction by Andy “Gollum” Serkis, motion capture by Weta Digital… I hope that the game will at least be fun to play…

VISIT Heavenly Sword website. (Downloads available on NFC)

Last but not least, an honorable mention for Tabula Rasa.

WATCH: Tabula Rasa Intro - More stuff