Awesome response to the Sony Bravia Ad!!
Reid commented the following on the new Sony Bravia Ad:
Dear Sony Bravia,
You amazed me in 2006 with your epic branded video for the Sony Bravia, when you dumped 200,000 bouncing balls down the treacherously steep hills of San Francisco. The pairing of the Jose Gonzalez cover of “Heartbeats” for the music was absolutely superb.
Now, oh my dear Sony Bravia, now, you have truly brought me into a sorrow. After months of anticipation, you gave us this ad.
Not only have you failed to create the magical experience you did so well with your first ad, you even stooped as low to beleaguer an ever-tired classical song.
What made the first commercial such a massive hit? You created a feeling of wonderment, romanticism, nostalgia, curiosity, and provided everyone with a brief moment of inflection. Not only that, but the visual stimulation of watching thousands upon thousands of rainbow colored super balls bounce up and down in slow motion along the San Francisco hillsides was incredible. You provoked excitement, intrigue, and inspiration for all those that watched.
Why Sony Bravia, have you let us down with your ad, or should I say pathetic excuse for branded entertainment. I waited patiently for this ad to be produced, and now I am in a state of utter disappointment.
In the words of Derek Zoolander’s father, Larry Zoolander, “You’re dead to me boy [Sony Bravia]. You’re more dead to me than your dead mother.”
Sincerely,
-R
Hahahaha! If we gave out awards for Best Comments, this would be my nomination for 2006.
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2 Responses to “Awesome response to the Sony Bravia Ad!!”
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After the n-th time I saw the spot I agree with Justin at Motionographer: an amazing show for the bystanders.
Anyway, there are some bits that would have deserved a deeper development, so I still have hopes for the full length version. If there will be one.
I completely disagree and think it’s ridiculous and futile to compare the new ad with the old one, which was one of the best commercials in years.
Yes the old one was better. Yes the new one is in the same vein. Yes, Glazer is up to his old (Kubrickean) tricks. But come on, it’s still a very fine looking and exciting commercial and it’s like 100times better than most crap out there.
Why don’t you go bug those dumb agencies???